PRECAUTION is more powerful than EXPERTISE!

At the interview to fill the vacancy of a Field Engineer in a multinational oil company, two competent and qualified Engineers were shortlisted and the company was to decide on who to retain and who to show the red card.
They asked them If they could drive and they both answered in the affirmative even though only one of them could drive.
The Head of the Human Resources spearheading the interview
cum pruning session then handed his car keys to them to prove their driving skills within the premises.
The over-confident applicant collected the car key, opened the car, switched on the ignition, lighted it up, sped off, swirled, swerved and made some stunts on wheels before parking the car on the same spot to the seeming rousing applause and mischievously knowing smile of the interviewers.
The other applicant who could not drive collected the key all the
same, opened the car, opened the bonnet, checked the engine oil level, the brake fluid level, the gear oil level and the water in the radiator level.
As he closed the bonnet, the chief interviewer walked towards him and said: "Don't bother driving, you've just been hired!"
PRECAUTION is more powerful than EXPERTISE!
The race is not for the swiftest, but to the wise!
Don't be brash and over-confident.
Learn the ropes and never back off from giving your best even If you don't possess what it takes. That someone is doing it fast doesn't mean he is doing it right!
Direction is more important than speed! Exercise caution and take
precaution in the journey of life - that's how to be recruited into the employment of success.

Adewale Monday, 30 November 2015
21 Ways to Achieve Wealth and Success


It got me to think, How many people operate on autopilot and don’t stop to monitor their everyday patterns? Below I've summarized 19 of his habits for success (nine culled from his book and the next 10 from his recent article in Success) plus two of my own. If you're not actively engaged in these 21 things, you are, in effect, leaving money on the table.

1. Setting good daily habits.
Good habits are the foundation of wealth building. The difference between successful and unsuccessful people lies in their daily habits. Simply put, successful people have many good habits and few bad ones. If you understand that your bad habits may be preventing you from becoming wealthy, that realization will be the first step in your improving your circumstances.

In his book, Corley invites you to take out a sheet of paper and list your bad habits in one column and then invert each one to place under a new column for good habits. It should look like this:

Bad Habit/Good Habit

I watch too much TV.             I limit myself to one hour of TV per day.

I don’t remember names.     I write down names and remember them.

Then for 30 days, follow the guidance of your new good habits list. You’ll be amazed at how much you can accomplish.

2. Regularly creating goals.
Successful people are goal driven. They create goals all the time. They plan their day the night before with to-do lists.

People who are headed for success think for the long term. They have daily, weekly, monthly and yearly goals. But what’s a goal without a plan to reach them? So not only do successful people have goals, they also come up with ways to achieve them and hold themselves accountable.

3. Engaging in self-improvement daily.
Successful people are always looking for ways to improve themselves. They read every day and are students of their profession. They don’t spend their time on activities that don't bring them closer to their goals.

I recently attended an event hosted by author Brendon Burchard, who said he consistently blocks out time to create. Successful people like Burchard know that time is too valuable a commodity to waste. They spend their time on the things that will move the needle for them in their business: Being committed to self-improvement means you engage in activities every day that will stretch you.

Seek ways to expand your knowledge. This won’t always be easy, but people grow from things that pose a challenge. Once your knowledge grows, opportunities appear.

4. Regularly taking care of personal health.
Each and every day successful people make an effort to eat right and exercise. Eating right is of utmost importance. Exercising daily can become a regular habit, just like taking a bath. People who exercise routinely have more energy to get things done. How are you doing in this area?

5. Often making time for relationship building.
People who are successful are other-people focused. They take time out of their day to strengthen the bonds of friendship and form long-lasting relationships with others. Networking is something they do all the time. They reach out to their contacts and look for ways to help them with no expectation of in return.

The most beautiful sound on Earth, I once heard someone say, is your name. So make it a goal to learn the names of every contact you meet. Aren’t you impressed when someone remembers your name? I know I am. So stand out as different and start remembering names.

6. Doing things in moderation.
You live in a balanced way if you do activities in moderation. This means having a balanced approach to work, eating, exercise, consuming alcohol, watching television, surfing the Internet and so forth. As a result, people will enjoy your company. If people like being around you, then you will be more apt to collaborate or find the new business partner that you need to take your business to the next level.

7. Getting things done.
Don’t put off to tomorrow what you can do today: Accomplish things. All people have fears, but successful people push past them. They don't procrastinate. They get the important things done, no matter the cost.

In Rich Habits, Corley explains that when the thought of putting off something enters the mind, immediately shed notion by saying, “Do it now.” He says repeat these words 100 times if necessary. Just don’t stop till the task is done.

8. Keeping a positive outlook.
Consider the most successful person you know. Is that person positive or negative? Most likely this individual is positive, enthusiastic, energetic and happy. This person chooses to see the good in others and in himself or herself. To this person, problems are just opportunities waiting to be uncovered.

Every day people are bombarded by news of bad deeds and doings. Successful people minimize their exposure to this type of thing and instead opt to fill their minds with positive ideas from books and magazines.

9. Regularly saving money.
According to Corley, successful individuals put away about 10 percent to 20 percent of their gross earnings in a savings, investment or retirement plan. Not everyone can afford to do so, but what percent are you putting away?

Related: 8 Money Mistakes to Avoid on Your Way to Being Wealthy

10. Rejecting self-limiting thoughts.
Successful people command their thoughts and emotions. As soon as bad thoughts intrude, they cast out anything that challenges their ability to succeed at the task at hand. They do not dwell on negative notions. Their self-talk is positive and not overly critical. They replace bad thoughts with good ones.

Because successful people engage in self-improvement daily and are constantly involved in positive things, they don’t allow themselves time to indulge in negative emotions.

11. Living within means.
Wealthy people avoid overspending. Among many of those struggling financially, some are living above their means. They spend more than they earn, live from paycheck to paycheck and are drowning in credit-card debt. If this is you, resolve today to turn things around for you and your family.

12. Reading daily.
Many successful people read 30 minutes or more every day. Reading can increase your knowledge and know-how. When you read, often  you are seeking to improve yourself. This automatically sets you apart from your counterparts. You will stand out from the competition.

13. Limiting TV watching.
Did you know that many successful  people limit the amount their TV time to one hour or less a day? How much time do you lose in front of the television that you could be spending doing something more productive?

14. Doing more than what’s required.
Successful people regularly go above and beyond the call of duty at work. Even if something is not in their job description, they will volunteer to do it. Wealthy people make themselves invaluable. As an entrepreneur, you may not have a boss. But in what ways do you go above and beyond for your clients? How do you wow them?

15. Talking less and listening more.
When you listen, you learn. And as the adage goes, that’s why people have two ears and one mouth. When you take the time to really pay attention to what another person is saying, it can truly help not only you but your bottom line as well. When you listen, you are in a better position to help others.

16. Not giving up.
Don't give up when the going gets tough. Successful people hang in there. They pivot. They try something new. They persist. They may have to change their direction, but they keep moving forward.

17. Spending time with like-minded ones.
There's a saying that goes, “Show me who your friends are and I’ll show you who you are.” I believe that. People are only as successful as those they choose to surround themselves with. Good associations can help you more quickly achieve your goals.

18. Finding a mentor.
Many people who have had a mentor have attributed their success to that person. Mentors can help you achieve your goals faster and keep you accountable. They can share valuable experience that can cut your learning time in half.

19. Knowing your why.
When you know why you're doing something, you will get what you want quicker than if you don’t. Having a purpose is essential to being successful in business and in life. Why do you want to be successful? Why do you really want to be wealthy?

20. Not giving fear the upper hand.
Everyone has fears. Successful people don’t allow their fears to limit or define them. Fear inevitably keeps you in the same position and stunts your growth. Recognize your fears and seek ways to overcome them. Interview someone you admire and ask that person how he or she overcame a fear or pick up an autobiography and take notes.

21. Upgrading skills.
If you want to get ahead, there’s only one way to do it: Become better at something than you are today. What's the one thing you can focus on for the next 30 days that will catapult you to rock-star status in your industry? Focus your attention on that. I heard John Lee Dumas from Entrepreneur on Fire define "FOCUS" like this: Follow one course until success. Will you?

What I know for sure is that what gets tracked, gets done

Adewale Sunday, 29 November 2015
Running out of patient, where is the Petroleum Minister?

The current spate of fuel scarcity, which started like a joke about three weeks ago, is about to hit the one month target with no apparent end in sight. If anything, petrol is getting scarcer by the day all over the country, with prices ranging from N150 to N500 per litre depending on the location around Nigeria.

Official sources blamed this on the activities of speculators, hoarders and saboteurs; a story we have always been told since fuel scarcity became a normal part of our lives from the early 1990’s.

Petrol dealers apparently sensed that the continued lowering of crude oil prices in the international market could lead to a drastic cut in the official price of petrol and thus decided to hoard the stock at hand. Things were not helped by the federal government’s delay in paying the N413 billion owed importers of the product.

President Muhammadu Buhari leaving Nigeria for Malta, on Thursday, November 26, 2015, to participate in the 2015 Common-wealth Heads of Government Meeting (CHOGM)

Though the federal government sent officials of the Directorate of Petroleum Resources (DPR) to indentify the hoarders and dispense their products free of charge to the public, this has proved incapable of easing off the scarcity because DPR can hardly do much in terms of coverage.

The effort of the federal government to get the National Assembly to approve the N465.5 billion supplementary to enable it pay the importers was a step taken only when the scarcity had started biting, a fallout of the generally slow and non-proactive attitude of this regime to governance in general.

We call on the National Assembly to jettison partisan nit-picking and approve the fund to enable Nigerians have a smooth Christmas and New Year season devoid of fuel scarcity and its attendant mass suffering and over-the roof personal spending on energy.

With the onset of the dry season and the sudden drop of electricity supply below 3,000 megawatts, Nigerians need easily available and affordable fuel to cope with the heat and conduct their businesses this end of year season.

Even as the subsidy fund is eagerly awaited, we call, once again, on the federal government to come forward with its holistic economic blueprint, especially as it affects efforts to ensure stability in the petroleum energy sector.

With President Muhammadu Buhari as the substantive Petroleum Resources Minister and Dr Ibe Kachikwu, a respected technocrat in the sector as the Minister of State, Nigerians are full of hopes that the perennial problems bedeviling the sector will be brought under control. We expect the so-called “cabals” in the sector be smashed and Nigerians freed from their stranglehold. We do not want this banality of business as usual.

The ongoing fuel scarcity is a personal burden for President Buhari. Nigerians are eagerly waiting for him to come forward with permanent solutions.

Adewale Friday, 27 November 2015
Why you are not successful despite your intelligence


When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University will change your mind (and your attitude).

Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study shows that your attitude is a better predictor of your success than your IQ.

Dweck found that people’s core attitudes fall into one of two categories: a fixed mindset or a growth mindset.

With a fixed mindset, you believe you are who you are and you cannot change. This creates problems when you’re challenged because anything that appears to be more than you can handle is bound to make you feel hopeless and overwhelmed.

People with a growth mindset believe that they can improve with effort. They outperform those with a fixed mindset, even when they have a lower IQ, because they embrace challenges, treating them as opportunities to learn something new.  

Common sense would suggest that having ability, like being smart, inspires confidence. It does, but only while the going is easy. The deciding factor in life is how you handle setbacks and challenges. People with a growth mindset welcome setbacks with open arms.  

According to Dweck, success in life is all about how you deal with failure. She describes the approach to failure of people with the growth mindset this way,

“Failure is information—we label it failure, but it’s more like, ‘This didn’t work, and I’m a problem solver, so I’ll try something else.’”

Regardless of which side of the chart you fall on, you can make changes and develop a growth mindset. What follows are some strategies that will fine-tune your mindset and help you make certain it’s as growth oriented as possible.

Don’t stay helpless. 

We all hit moments when we feel helpless. The test is how we react to that feeling. We can either learn from it and move forward or let it drag us down. There are countless successful people who would have never made it if they had succumbed to feelings of helplessness: Walt Disney was fired from the Kansas City Star because he “lacked imagination and had no good ideas,” Oprah Winfrey was fired from her job as a TV anchor in Baltimore for being “too emotionally invested in her stories,” Henry Ford had two failed car companies prior to succeeding with Ford, and Steven Spielberg was rejected by USC’s Cinematic Arts School multiple times. Imagine what would have happened if any of these people had a fixed mindset. They would have succumbed to the rejection and given up hope. People with a growth mindset don’t feel helpless because they know that in order to be successful, you need to be willing to fail hard and then bounce right back.

Be passionate.

 Empowered people pursue their passions relentlessly. There’s always going to be someone who’s more naturally talented than you are, but what you lack in talent, you can make up for in passion. Empowered people’s passion is what drives their unrelenting pursuit of excellence. Warren Buffet recommends finding your truest passions using, what he calls, the 5/25 technique: Write down the 25 things that you care about the most. Then, cross out the bottom 20. The remaining 5 are your true passions. Everything else is merely a distraction.

Take action. 

It’s not that people with a growth mindset are able to overcome their fears because they are braver than the rest of us; it’s just that they know fear and anxiety are paralyzing emotions and that the best way to overcome this paralysis is to take action. People with a growth mindset are empowered, and empowered people know that there’s no such thing as a truly perfect moment to move forward. So why wait for one? Taking action turns all your worry and concern about failure into positive, focused energy.

Then go the extra mile (or two). 

Empowered people give it their all, even on their worst days. They’re always pushing themselves to go the extra mile. One of Bruce Lee’s pupils ran three miles every day with him. One day, they were about to hit the three-mile mark when Bruce said, “Let’s do two more.” His pupil was tired and said, “I’ll die if I run two more.” Bruce’s response? “Then do it.” His pupil became so angry that he finished the full five miles. Exhausted and furious, he confronted Bruce about his comment, and Bruce explained it this way: “Quit and you might as well be dead. If you always put limits on what you can do, physical or anything else, it’ll spread over into the rest of your life. It’ll spread into your work, into your morality, into your entire being. There are no limits. There are plateaus, but you must not stay there; you must go beyond them. If it kills you, it kills you. A man must constantly exceed his level.”

If you aren’t getting a little bit better each day, then you’re most likely getting a little worse—and what kind of life is that?

Expect results. 

People with a growth mindset know that they’re going to fail from time to time, but they never let that keep them from expecting results. Expecting results keeps you motivated and feeds the cycle of empowerment. After all, if you don’t think you’re going to succeed, then why bother?

Be flexible. 

Everyone encounters unanticipated adversity. People with an empowered, growth-oriented mindset embrace adversity as a means for improvement, as opposed to something that holds them back. When an unexpected situation challenges an empowered person, they flex until they get results.

Don't complain when things don't go your way. 

Complaining is an obvious sign of a fixed mindset. A growth mindset looks for opportunity in everything, so there’s no room for complaints.

Bringing it all together

By keeping track of how you respond to the little things, you can work every day to keep yourself on the right side of the chart above.

Adewale
How to Boost Traffic to Your Small-Business Website

What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to gain a larger audience and leave a lasting impression while doing so.

Content is king. 

With the search engine algorithm updates and the need for good content, it is no surprise how imperative great content is. Write for your audience, not robots. This will help build your brand AND improve your online visibility. Link for relevant content and keep the links to a minimum (3-5 links). Don’t forget linking to your own website and other pages – this is data-rich food for search engine crawlers. The added bonus is your users will have the content they need in a sensible way. This builds trust and credibility.
 

Social integration.

Social Media is the current landscape to connect with your audience. Chances are, your business is utilizing a multitude of social channels and engaging with your audience. Be sure to add a call-to-action on these social channels to get more information on your website. 140 characters to inspire and have your audience seek for more information. Use your social efforts to drive traffic to your site. Looking to gain more traffic on social media channels? Use it regularly and use #hashtags appropriately. Unfamiliar with #hashtag*?  The hashtag connects your message with the #topic or #cause so those seeking information can easily find it.

*Too many #hashtags can have the reverse outcome and users will see this as spam instead. Opt for 1-3 hashtags per message.

Multimedia = attention grabbing

Images and video capture the attention of your users and search engines alike. Multimedia increase visibility because all are inherently intrigued by visuals. Including an image/video on your press releases, blog posts, social media channels and website puts a bull's eye target for your users' line of vision. Simply put: multimedia gets noticed and being noticed is the first step in driving traffic to your website and brand. Take the next step and use the multimedia efforts within your social media strategy.

Adewale
8 Money Mistakes to Avoid on Your Way to Being Wealthy

There is a difference between being rich and having wealth.

Wealth is the abundance of something in such surplus that no conditions can destroy it. Making a lot of money is one thing, getting rich another. Creating wealth, well, that’s what very few people ever learn. You have heard the expression "get rich quick," but you will never hear "get wealthy quick."

Ever hear the saying, “money never sleeps?” The wealthy take this literally and believe that money must work around the clock to grow. The wealthy respect and pay attention to their money knowing that nothing multiplies without attention. They also know money wants to be loved and acknowledged.

Sound crazy? Show me someone that doesn’t pay attention to their money or is disrespectful of it and I will show you someone lacking money.

The wealthy also avoid mistakes that big income earners and the rich make. Here are some common money mistakes you must avoid to create wealth:

1. Seeking comfort, not freedom. Comfort is the enemy of abundance and the most dangerous element of finances. The entire middle class is built on seeking comfort. The wealthy seek freedom and so much abundance that money is no longer dependent on their efforts. More is the mantra, abundance is the affirmation, comfort isn’t on their menu and freedom is the focus.

2. Diversification. You can never get truly wealthy by diversifying your investments. Wall Street has done a great job of selling the public on this idea of diversifying because it benefits Wall Street.

Mark Cuban says “Diversification is for idiots.” Andrew Carnegie said “put all your eggs in one basket and then watch that basket.” 

If you want to create real wealth learn everything you can about a space and go all in.

3. Depending on one income flow. No matter how big your income is, never depend on one flow. I knew an executive who was earning $350,000 a year, the top 1 percent of all incomes. Suddenly the industry she worked in came to halt and her one income flow was shut down. This has happened to many Americans, destroying trillions of dollars of "pretended" wealth.

To create wealth, you must make investments that will create dependable streams of income flows, independent of your main source of income. I use rental income from apartments and partnerships in other companies to throw off passive flows of income. I continue to pay attention to each of these flows to make them stronger. This is not diversification -- it’s fortification of wealth.

4. Comparing to others. Seventy-six percent of working Americans are living paycheck to paycheck. Comparing your finances to others will ensure you never create wealth. People often compare their situation to some starving nation in a remote part of the world to justify being "better off." Another person’s finances, good or bad, will not pay your bills, won’t fund your retirement and will not provide you peace of mind. Don’t compare your finances to someone else’s.

5. Investing in trends. Avoid investing in the latest and greatest technologies that can be displaced by new technological developments.

Warren Buffett invests in electricity, railroads, banks, insurance, soft drinks, food companies and candy.

Don't get on the roller coaster. Take the longer, slower ride that guarantees arrival.

6. Trusting without proof. The single biggest mistake of my financial life was naïvely trusting a group of people because I liked them and it felt right. I neglected to get proof that they were actually as they presented. Instead I went with my feelings and was deceived. By the time I figured out something was wrong, I was out millions. 

Disregard your feelings when it comes to people and always look for solid evidence. If you are so close to people that you are not willing to ask them to provide evidence, make it a policy not to do business with them.

7. Saving to save. It is impossible to create real wealth just by saving money. The banks only pays .25 percent, so it will take you 40 years to grow your money 10 percent if rates stay where they are. More importantly, money that sits around idle always seems to find an emergency to fund.

Dave Ramsey suggests you not carry cash or credit cards because when either is available -- you’ll create a reason to use it.

To guarantee my wealth, since the age of 25, I moved surplus money into future investments accounts that I could not easily access, so that money was available for investments when I finally had the knowledge and courage to do so. This kept me broke and having to hustle constantly.

8. Pretender spender. On the other end of the spectrum is the pretender spender. They try to impress others with how they spend money. It’s not their money, it is always someone else’s. Sports cars, expensive clothes, designer bags, shoes, V.I.P. tables -- the list is endless.

The wealthy are not trying to impress anyone, they are seeking freedom.

When the wealthy hit affluence and abundance, they start throwing money around on ridiculous things -- cars, boats, planes, vacation homes. By then, it no longer matters that the things are poor investments. The very wealthy may appear to be flaunting their money with extravagances, but in reality they are not. The money they are spending is miniscule compared to the abundance they’ve created.

Sounds good doesn’t it? So what will it be for you: middle class, rich or wealthy?

You know money won’t make you happy and just getting by won’t either. There is a price to be paid for whatever choice you make. Wealth provides you with options and the person that has options has freedom.

Adewale Tuesday, 24 November 2015
How to Overcome 6 Obstacles Facing Every Online Marketer

The frenetic pace of change in the media landscape today is confronting marketers with challenges and setbacks they never faced before. With all of the moving parts associated with developing and implementing a solid market strategy, marketers are tasked with taming and managing a fierce, multi-headed beast.

Feeling lost and overwhelmed? Not to worry. Here are six common obstacles marketers face and tips on how to overcome them.

1. Advertising nobody sees.

According to programmatic advertising company Infectious Media, 54 percent of digital advertising goes unseen. Reasons why range from lack of plug-in support to ad-blocking browser extensions to miscellaneous loading problems. That means that more than half of the budget allocated to digital advertising is used ineffectively.

To combat this tough issue, buy advertising from companies that assure your ads will be seen. Millennial Mediaboasts a 100 percent viewability guarantee on its mobile ads, where your creatives are perfectly visible to audiences or else you do not pay for them. By prioritizing viewability, you can easily boost the effectiveness of your campaign.

2. Google’s changing SEO algorithm.

In May, Google quietly and unexpectedly changed its SEO algorithm and caused quite a stir in the marketing community. The move was made to favor mobile-friendly sites in search results to enhance the user experience. However, it also caused reduced traffic and revenue for most sites and required creative and timely solutions by companies to adapt to the change.

The fundamental way to make Google’s new SEO algorithm work for your company is to prioritize responsive web design with a mobile-friendly site. That  will  bump your site up to the top of the search results for all users, regardless of what device they are using. Always practice "white hat" SEO tactics focused on original, relevant and in-depth content to keep your audience delighted and coming back for more.

3. Ineffective consumer targeting.

Targeting is absolutely required for garnering a following and making sales. However, if performed incorrectly, your content won’t match up with the interests or needs of your audience, and there will be a disconnect between your brand and your prospective customers.

Before creating any content or nailing down your message, devote the time and effort to researching and constructing a detailed picture of your ideal buyer. One simple way to understand and flesh out what your best client would look like is to create buyer personas, which are fictional, generalized representations of your target customers. Each persona should fit distinct demographic categories, have unique needs and have fully-realized behavioral profiles. Knowing your audience will help you promote your content more effectively to those who will most likely be your loyal fans and evangelists.

4. Outdated technology and irrelevance.

If you don’t have your finger on the pulse of the newest developments in technology and social media, you have a high likelihood of driving your brand into irrelevance. The good news is, it is easier than ever to keep track of what is new and effective. Resources likeHubSpot and Moz provide in-depth, digestible articles and guides that will help you understand the ins and outs of marketing as well as how to incorporate the best value-adding techniques into your marketing strategy.

5. Poor email growth.

Growing your email list growth should be your top priority. According toLitmus, email marketing drives 20x more ROI than banner ads. The ability  to contact your customers directly is a hugely underestimated asset, especially since email has a higher conversion rate than Facebook and Twitter. Poor or stunted email growth is detrimental to your marketing efforts.

Thankfully, there are several tactics you can use to quickly expand your email list. First, only offer quality content. If you pique your readers’ interest with unique articles, blog posts and white papers, they will be eager to sign up for your newsletter. Services such as SumoMe’s List Builder also help seamlessly convert website visitors into loyal email subscribers. For more tips on how to grow your email list, readBuffer’s first-hand account of how it doubled its email signups in just one month.

6. Lack of video and visual skills.

When we think of marketers, we tend to imagine folks who are great at writing and communication and who also have a knack for networking and strategy-building. But the truth is, visual consumption is not just a fad, and marketers need to gain the skills necessary to thrive in this new world of infographics, gifs and Vines.

Brush up on your favorite image and video editing software, or take classes for the first time on Lynda.com. Then, observe how other brands are utilizing high-quality images and videos on their websites and social media. Later, incorporate lessons learned into your marketing materials.

Adewale Monday, 23 November 2015